STRENGTHS

•        One-stop-clothing reference. All information related to clothing production ranging from design, pattern, material and production is available in 1 platform.

•        Selling materials that are not sold in general fabric stores

•        Providing custom pattern making services that are not yet common in Indonesia

•        Provides a 100% money back guarantee

•        Flexibility choice of couriers (tailored shipment)

 

 WEAKNESSES

•        Prices are less competitive.

•        The network of suppliers and vendors is not large

•        Lacks control over stock availability, availability of resources, time and in the production process.

•        Not able to provide COD (Cash on Delivery) services

OPPORTUNITIES

•        Has a huge market potential, if managed properly.

•        Potential revenues from non raw materials is also large, such as advertisements, logistic fee.

•        The size of the members is another potential for developing revenue streams that have not been worked on so far.

 

THREATS

•        The decline in people’s purchasing power has an impact on the decline in the amount of production and demand.

•        Many vendors and suppliers create their own marketing channels, which provide lower prices.

•        If there are big players who build the same business model, will be very difficult to compete.

 

 

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