December 4, 2020

MARKET SIZING: TOP DOWN

Data (1): the production value of the apparel industry (in billion IDR)


Data (2): product segmentation in apparel industry

Data (3): composition of input costs in apparel industry

Data (4): Proportion of product type in menswear

Market Size:
Production Value of the Apparel Industry (2013): 60,350,000,000,000
Number of men’s clothing production: 32.3%
type of men’s clothing (shirts, work clothing, pants, other outwear): 88.2%
Raw Materials and other supporting materials: 77.4%
Market share: 1%
Total = IDR 122,868,351,360 /year