December 4, 2020

MARKET SIZING: BOTTOM UP

Data (1): average per capita expenditure grouped by product type


Data (2): Total Population in Indonesia based on age and sex

Data (3): composition of input costs in apparel industry

Data (4): Proportion of product type in menswear

Market Size:
Monthly per capita expenditure on clothing (2016): 28,869
Annual = 28,869 x 12 = 346,428
Total population of Indonesia (men aged 15 – 39y): 53,301,700
Type of men’s clothing (shirts, work clothing, pants, other outwear): 88.2%
Raw Materials and other supporting materials: 77.4%
Market share: 1%
Total = IDR 117,480,781,103 / year