Data (1): average per capita expenditure grouped by product type

Data (2): Total Population in Indonesia based on age and sex

Data (3): composition of input costs in apparel industry

Data (4): Proportion of product type in menswear

Market Size:

Monthly per capita expenditure on clothing (2016): 28,869

Annual = 28,869 x 12 = 346,428

Total population of Indonesia (men aged 15 – 39y): 53,301,700

Type of men’s clothing (shirts, work clothing, pants, other outwear): 88.2%

Raw Materials and other supporting materials: 77.4%

Market share: 1%

Total = IDR 117,480,781,103 / year

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