| STRENGTHS • One-stop-clothing reference. All information related to clothing production ranging from design, pattern, material and production is available in 1 platform. • Selling materials that are not sold in general fabric stores • Providing custom pattern making services that are not yet common in Indonesia • Provides a 100% money back guarantee • Flexibility choice of couriers (tailored shipment) |
WEAKNESSES • Prices are less competitive. • The network of suppliers and vendors is not large • Lacks control over stock availability, availability of resources, time and in the production process. • Not able to provide COD (Cash on Delivery) services |
| OPPORTUNITIES • Has a huge market potential, if managed properly. • Potential revenues from non raw materials is also large, such as advertisements, logistic fee. • The size of the members is another potential for developing revenue streams that have not been worked on so far. |
THREATS • The decline in people’s purchasing power has an impact on the decline in the amount of production and demand. • Many vendors and suppliers create their own marketing channels, which provide lower prices. • If there are big players who build the same business model, will be very difficult to compete. |